One of the four 'Elephant' labels set up by Dureco. 'Pink Elephant' for releasing western orientated pop and rock music (Blue Elephant for 'black music', White Elephant for 'white jazz' & Black Elephant for 'black jazz'). In the late seventies Dureco quit with the 'Elephant' labels. First by releasing all types of music on the Pink label. Around 1980 all those releases were released on GIP (International Pilgrems Group Dutch Label).